Contact Us

+44 (0)20 8687

Interview with Chloe Taylor, Chief Executive Officer from the British Chamber of Commerce in Myanmar (BCCM)

Chloe Taylor, Chief Executive Officer from the British Chamber of Commerce in Myanmar (BCCM) gives her overview on the English Learning Training and franchise market in Myanmar.


franchise myanmar

What is the British Chamber of Commerce in Myanmar (BCCM) responsible for?

BCCM is an independent, non-profit membership organisation which aims to promote, support and represent business interests in Myanmar. The British Chamber of Commerce Myanmar works closely with the British Embassy and Department of International Trade Burma to provide practical, business-to-business, on-the-ground support services for interested UK companies.
As well as promoting trade and investment opportunities to interested businesses, to help them access potential opportunities and establish links in Myanmar. As an organisation, we’re uniquely positioned to offer companies practical market entry services and often act as the ‘first point of call’ for British businesses looking to invest in Myanmar.


Why would an investor consider Myanmar for developing a franchise business?

Myanmar is catching up on decades of under-development and the economy is experiencing unprecedented growth, predicted to quadruple by 2030.
As the fastest growing economy in South East Asia, Myanmar has a young and dynamic population and borders some of the world’s most populous and successful economies. Myanmar truly is an emerging market for international investors to expand their footprint. Since the start of the reform process and lifting of sanctions, there is a growing increase in interest and investment from foreign investors to fulfil the gap of the country’s development in various sectors.


What is the potential for a quality English language training business for adults in Myanmar at the moment?

English is one of the official languages in Myanmar, alongside Burmese. The use of Business English is becoming essential to communicate with foreign investors, developed in response to the country’s increased levels of foreign direct investment in recent years. Demand for quality English language training schools for adults and professionals are high, to strengthen language communication generally, and to help communicate effectively with foreign investors in a professional working environment.


What is your impression of the franchise market in Myanmar at the moment?

Along with Myanmar’s growing economy, consumers are increasingly responding to international franchise brands in Myanmar. Key sectors with the best prospects for franchise opportunities in Myanmar include the traditional food and beverage, and fine dining sectors, as well as vocational and executive level education sectors too. Certainly, there is a growing recognition of international brands amongst consumers, opening up opportunities for the franchise and licensing market in Myanmar.


What tips would you give any potential Master Franchisees who may be interested in the rights to Direct English across Myanmar?

As Myanmar emerges onto the regional and world stage, the development of its education and training sectors will be crucial for its future. Direct English is an experienced global English language training provider, which experience across the Asian market, including in Myanmar. It is this experience and the brand and worldwide training program and curriculum which Direct English is known for, which are benefits to any potential Master Franchisees, who are interested in the exclusive rights to bring Direct English to the Myanmar market.


For more information on the British Chamber of Commerce in Myanmar please visit

For those interested in the opportunity to franchise Direct English across Myanmar, please contact



Interview with Greg Watkins at BCC Thailand on how to develop a nationwide English training business.

The British Chamber of Commerce Thailand (BCCT) is working with Linguaphone Group Ltd to help them identify a suitable Master Franchisee for the Group’s Direct English language program for adults across Thailand. Greg Watkins BCCT, Executive Director, shares his thoughts and advice for anyone considering investing in the Thai market.


What is the key role of the British Chamber of Commerce Thailand?

BCCT’s mission statement is “to serve the needs and promote the development of British business in Thailand and as ‘Partners in Progress’ contribute directly to Thailand’s economic advancement”. In practical terms, this is achieved by helping members develop their businesses in Thailand. BCCT has more than 550 corporate members and organizes more than 100 events each year. It also advocates on behalf of members at the macro level for greater access to the Thai market and at the micro level to help members solve day-to-day operational challenges.


Why should an investor consider Thailand to develop a nationwide English training business?

Thailand is an entrepreneurial economy that welcomes foreign investment. Education and training is a big sector in the Thai market. Many international companies have made Thailand their ASEAN hub, stimulating demand for skilled English language speaking employees, but there is a significant skills gap in English language speaking employees to meet the needs of these companies. Thailand needs the relevant skills to become a high-value manufacturing economy. There is definitely a need for quality language training programs in Thailand.


What is the potential of a strong English language training program such as Direct English in Thailand?

The blended learning model of Direct English (which offers both classroom-based and online English language training) has great potential in the Thai market. The brand new online platform Direct English Live will allow students to access learning resources and teaching schedules online, as well as enabling staff to track and monitor students’ progress instantly. It is accessible on all computer, smartphone and tablet devices. I believe this platform will add even more value to Direct English. Thais are receptive to new technology and this new interactive learning platform could be an interesting learning tool to create a different learning experience for Thai people.
Employers in Thailand require higher levels of English language capability from their Thai employees. The comprehensive nine-level language system incorporating Business English is what I believe makes Direct English stand out from other English language training programs in the Thai market. The nine-level course is designed to align with the levels outlined by the Common European Framework for Languages. It offers international English language training from the beginner to the corporate executive, while the Business English course uses specific business scenarios to teach effective listening, speaking, reading and writing in a business context.


What is your impression of the franchise market in Thailand?

The franchise market is growing in popularity among investors and has already been successful in the Thai market. According to the Thai Franchise Association report, the service franchises including education have a 17% market share. UK remains one of the leading providers of international education services to Thailand. However, UK educational franchise may face strong competition from American and Australian franchises and local language training providers that have gained popularity among local consumers.

Are you able to offer any advice to nationwide entrepreneurs interested in the exclusive franchise rights to Direct English across Thailand?

Yes, in simple terms ‘engage’. The main focus will be in Bangkok initially but the need for improved levels of English language literacy up-country is increasing.


For entrepreneurs and companies interested in the Direct English Training Business across Thailand, please contact


Interview with British Chamber of Commerce | Cambodia

british chamber cambodia

The British Chamber of Commerce in Cambodia worked with Linguaphone Group Ltd during 2017, helping them successfully find a new Master Franchisee for their pre-school English language and international kindergarten program, Pingu’s English.  Working with the Group again, they are now helping them identify a suitable Master Franchisee for the Group’s Direct English language program for adults across Cambodia. Here Ms Nipoan Chheng, Executive Director with the British Chamber of Commerce in Cambodia, shares their thoughts and advice for anyone considering investing in the Cambodian market.

What is the key role of the British Chamber of Commerce in Cambodia?

The British Chamber of Commerce in Cambodia has been established since 1995. Our core focus is to provide a forum for British business people in Cambodia to meet and develop their networks for mutual benefit, with a view to encouraging good commercial and social relationships within the Cambodian business community. We do this by assisting our members in building their networks, connecting our members to each other, and creating business opportunities to help them to grow their businesses.

Why should an investor consider Cambodia to develop a nationwide English training business?

The Cambodian market has some unique traits that make it a desirable marketplace for businesses to explore investing in. The Cambodian market offers strong economic growth that has seen the GDP grow by an average of 7% over the past 20 years, making it constantly rank in the top six fastest growing markets in the world. What’s more, the Cambodian population is also young and dynamic, with 50% of the county under the age of 25. As the middle-class grows in Cambodia and the GDP per head is increasing too, this is making the market more and more attractive. It is also a relatively easy place to set up a business as a foreigner, with no foreign ownership restrictions, easy access-to-work permits and visas. It is also seeing rapid expansion in the education sectors, as well as in construction and the service sector.

What is the potential of a strong English language training program such as Direct English in Cambodia?

There is a huge potential for a quality English program targeted at adults in Cambodia. English is a core part of the business world in South East Asia and Cambodia is ahead of the curve, regionally for its levels of English. Due to the population being so young, we are witnessing the rapid growth of the business sector and with this, large volumes of foreign investment, businesses and brands are coming to Cambodia. Naturally this is increasing the standard of English that is required in the workplace and candidates in the job market with certified English qualifications will stand out.

What is your impression of the franchise market in Cambodia?

The franchise market represents a large part of foreign brands coming to Cambodia. The model works well as the growth of consumerism here is leading to an increased demand for established international brands. We have seen a growing number of foreign brands arriving in the past five years, including Nike and Adidas, Costa and Starbucks, as well as luxury car brands like Jaguar Land Rover. These are often brought in under a franchise style or joint venture agreement, as brands look for an established local operator that already understands the Cambodia market, its consumers and how to drive the brand locally.

Are you able to offer any advice to nationwide entrepreneurs interested in the exclusive franchise rights to Direct English across Cambodia?

For local companies in Cambodia and nearby markets, looking to secure the rights to Direct English, I would suggest that they have the facilities and networks in place, in order to bring such a well-respected brand to Cambodia, or if not, the ability to do so. The private education sector is growing rapidly here. To represent an international brand such as Direct English, it’s essential to understand the market, the demand and fully evaluate the opportunity.

How have you found working with the Linguaphone Group?

We have already worked with Linguaphone Group Ltd to help them identify and secure a Cambodian partner who will bring the Group’s pre-school program, Pingu’s English to the marketplace. During this time, we have developed a fantastic working relationship together as their team have worked tirelessly with us to work with potential partners, both remotely and here in Phnom Penh. We could not be happier to have contributed to their success in bringing their strong British brand, Pingu’s English to the Cambodian market, and look forward to hopefully doing the same with Direct English too in the year ahead.

For entrepreneurs and companies interested in the opportunity to franchise Direct English across Cambodia, please contact or click here


Top 6 questions asked by Entrepreneurs interested in Education Franchise

Thinking about entering the education franchise business? Don’t rack your brain for the questions that you need to ask us when evaluating a Direct English Master License opportunity.

Here are the top 6 questions we’re asked by potential Direct English Master Licensee investors that are sure to help your next steps to success!

1. Will I have exclusivity?
Yes we only grant nationwide exclusive franchise rights. So if appointed you would be the only company or entrepreneur with access to capitalise on all that Direct English has to offer across the whole of the country.
2. What business models are available?
During our initial conversations with you, we’ll discuss what business models you think are right for your market, to help you capitalise on both the B2C and B2B markets with Direct English. However, traditionally there are a number of business models that our franchise global network has used successfully including:
• Developing a corporately owned Direct English training center network across the country
• Franchising the rights across the territory on an individual center, town, city or regional basis.
• If you already have existing training facilities for adults, then you might consider integrating Direct English into your existing business operations.
• You’ll be able to offer in-house corporate training too
• And you’ll also be able offer a Direct English license to other third-party training providers, and exploit government tenders too!


3. What franchise support do you provide?
As a Master Franchisee, we’ll use all of our global expertise to help you every step of the way. A comprehensive initial in-market training comes as standard, as does a dedicated Business Development Manager to support you throughout your journey with us. There’s access to marketing campaigns, website templates and offline and digital marketing and PR advice and support from our team of marketing professionals here, along with management manuals and access to our partner-only Extranet. And of course we register the trademark and web domain in your territory too.
4. What are the franchise costs involved?
An important question definitely. We need to be confident that any Master Licensees we appoint have the investment to not only set up their first flagship Direct English training center, but expand across the territory during the lifetime of the contract.
To secure the exclusive rights to Direct English on a nationwide basis will require payment of an initial one-time fee based on a 10 year contract. These fees range from $40,000 – $500,000 depending on the market.
This fee covers the rights to develop Direct English on an exclusive basis through all channels to market, with no renewal fee.
As well as the initial license fee, you would need to allow for the cost of the student resources, ongoing royalty costs, setting up your pilot Direct English training center, as well as costs for HR, legal and marketing. We know it’s a serious commitment, but so are the potential rewards!


education franchise

5. Do I need to have experience in education or English language training (ELT) to be successful?
The short answer is no. Experience in education or the ELT market is not essential, though a passion for education and the resources, business acumen and contacts to succeed is critical. We have partners join us who are already in the training and education sectors. But we also have holding groups, existing franchise owners and entrepreneurs not currently in education, who are successfully working for us. Key is that we’re looking for companies and individuals who have proven success of developing successful businesses in their own country, and have the drive to make a success with Direct English.
6. What are the benefits of Master Licensing?
The beauty of Master Licensing is that you have the exclusive rights to the Direct English brand for the entire country. We won’t recruit another Master Licensee so the brand is effectively yours for that market. Master Licensing gives you the freedom and flexibility to develop Direct English across your market as you see fit (with our full support of course!).
The education sector is of course very different to the other business sectors, so every territory is different. So unlike other franchises, we won’t dictate which business model you have to adopt or what price points you need to set. We have extensive global experience and advice we can offer on every aspect of the program. But ultimately we give you control and flexibility to develop the brand in a way which is most profitable and practical for your market.
Based on your market research and guidance from our first-class Business Development team, you would come up with a market entry strategy that best suits your needs.
For those that are prepared to put in the hard work, you can often start earning from learning in no time!
If you are looking to expand your nationwide business, please contact us below or email us at


8 Benefits of integrating online Platforms into blended English Language Teaching (ELT) programs

Increasing opportunities for integrating online platforms into modern blended ELT systems, is not just advantageous, it’s essential in the world we live in. Here are just some of the reasons why!

1. Provides individual learning opportunities for all English language training students.

Digital technology engages students on so many levels. We know that many students can easily lack motivation to pay attention, whatever their age! Through apps and multi-media technology, students can discover their own way of learning that works for them. By offering learning tools and resources through multiple channels, students will be more encouraged to learn.

2. Offers easier access of information for ELT students

With busy lives, students and teachers alike can access online resources to support their learning at the touch of a button. Wherever and whenever they choose and all in the format that best suits them.

3. Voice recording and analysis tools

Many English Training programs have technology that allows learners to record their voice, allowing the teacher to review and analyse progress in their student’s oral proficiency.

4. Developing your English language proficiency through social media

Good quality English Language programs will focus on the importance of developing confidence in learning English.
Social media is an important digital communication tool for many students, for both professional and social purposes that they are very comfortable and confident in using. From sharing ideas with fellow students to joining forums, and arranging meet-ups with other students – all in the medium of the English language, so their exposure to the English language will increase. And crucially their confidence and proficiency in English will grow too.
By having the opportunity to interact using technology within their language program, they will intuitively develop skills in reading, writing, speaking and listening- all needed to develop proficiency and confidence in the English language.

online platform blended learning

5. ELT students will develop wider life-skills

In the modern world we live in, use of technology can develop a number of other skills that are essential for the future. From improving critical thinking, leadership skills and developing better communication skills, the possibilities are endless.
Students who are taught English using technology will also have the advantage of applying their new digital knowledge in different areas. Knowing how to use various online tools, will give them an advantage in the job market, and adds further skills to their portfolio
And there are many ways that teachers and other ELT practitioners benefit from integrating digital technology within English language programs.

6. Digital technologies can develop better

teacher–student relationships

Providing learning resources and tools online can also help teachers improve their own teaching delivery. It can also keep students engaged, enabling teachers to have more time to focus on those students who require more support.

online platform

7. Advantages of effective learning platforms

Increasingly, learning platforms are used to support student’s learning, and help manage the center network. Staff can easily track student’s progress through the help of learning platforms, and provide much support with classroom management. It makes it easier for teachers to keep track of their student’s achievements too and find out where improvement can be made, earlier in the process – not at the end of the course!

8. Offers new business opportunities for ELT providers

Developing a strong online component, to complement the traditional classroom ELT model, will open up new markets for companies targeting ELT students. This includes the young, and those who are time poor, but may have good financial resources to invest in their studies!


If you want to expand your Education business nationwide with Direct English Live!, our premium online learning English platform, please contact



Demand for learning English across Jordan reaches record levels


Jordan is a small Middle Eastern population that borders the Kingdom of Saudi Arabia, Israel and Iraq.  With a population of 6.5 million, its capital Amman has a population of around one million.

Although a small economy, Jordan has a unique position in the Middle East as a transport hub. This coupled with a general perception of stability and openness, means that Jordan is increasingly being seen as an attractive market for entrepreneurs.

Within Jordan, there has also been a tradition of signing Free Trade Agreements with other countries, making it much easier to facilitate trade and investment here.

And in education, Jordan has earned a reputation for having one of the premier public educations systems in the region. Jordan is often perceived as being number one for education across the Middle East. Its first-class education system attracts students from the Gulf, Asia and the US – often making it a regional hub in the region.

And as well as the education system being considered first class, the demand for high-quality English language training across Jordan has never been higher.

Jordan has a young and growing population with more than 70% under the age of 30. With a growth rate of 2.2%, this is bringing around 130,000 new students into the education system each year, and 70,000 new entrants into the labour market.

learning english jordan

With this growing youth population, brings with it new challenges for the Jordanian market. There is a feeling that skills training in Jordan needs to be improved to enable young people here to compete nationally and internationally.

Many believe there is a definite gap between the skills required by employers, and the current skills-set of many young people in Jordan. More and more international organisations are entering Jordan. The need for candidates to have a good demand in the English language is one of the most important factors in securing a job in Jordan. A significant increase in the services sector in Jordan, particularly through tourism, has further increased the need for employees to speak English here.

English language provision in the public sector has not met the demand of the increasing numbers of Jordanian students of all ages. In one study, 22% of first, second and third grade students here could not read either English or Arabic.


The English language is often seen as the corporate language of business in Jordan. The Middle East has always seen English language proficiency as important, and considered it a top priority after Arabic.

However, Jordan scores lower than the global average in English proficiency with an average of 47% compared to the 53% global average. Gaps in teacher training, and failure to embrace new technology are often considered additional reasons for this.

In September 2016, the implementation of a new national human resources strategy for 2016-2025 was discussed. Both his Majesty King Abdullah and her Majesty Queen Rania Al Abdullah emphasised the importance of infusing modern technology into the educational system as a tool to both enhance innovation, and ultimately have a positive result on the quality of the education of Jordanian students. The Jordan Education Initiative is one such development that promotes the use of modern technology in every day school life

The demand for quality English programs for children and adults alike has never been higher. This has led to more and more investors considering strong blended ELT programs like Direct English and Pingu’s English to plug the gap. Both these programs offer a strong and effective academic learning system, focusing on developing learner confidence. In-country teacher training in both systems is provided to all new Master Franchisees, and our online resources are first class. For more information visit and


1 2 3 7

Download reports

To download the reports, please tell us your details:

Download report

To download the report, please tell us your details: