Contact Us

Contact Us

+44 (0)20 8687

An Education Learning Training market ready for investing in.

As the second largest economy in ASEAN, accounting for 17% of GDP across ASEAN. Thailand is a strong market for those looking to invest in the English language training marketplace.

68 million

Thai Population


Thailand’s economy features in the top three in terms of size and volume of international trade across the ASEAN region, as well as offering an important gateway to other strong powerful Asian markets, particularly India and China. A market worthy of consideration for any serious investor!
With a globalized economy, the importance of learning English across Thailand is critical, especially in regards to tourism and international business. There is already a common perception in Thailand that knowing the international language of English will help improve career prospects and traveling opportunities.

Although, English has often been identified as a key component in the development of the Thai economy, English proficiency levels here still remain one of the lowest across Asia, with the Education First English Proficiency Index ranking Thailand 53rd, the world’s second-lowest ranking.
There are a number of key factors which are perceived to be a contributing factor towards the low level of English language training across Thailand. Past research has pointed to outdated learning methodologies, poorly trained teachers, and overcrowded classrooms. All issues that the Linguaphone Group are well placed to address with their globally popular English language training program, Direct English.


Interview with British Chamber of Commerce Thailand

The British Chamber of Commerce Thailand (BCCT) is working with Linguaphone Group Ltd to help them identify a suitable Master Franchisee for the Group’s Direct English language program for adults across Thailand. Greg Watkins BCCT Executive Director shares his thoughts and advice for anyone considering investing in the Thai market with an International English School.

Read more here>>

"Education and training is a big sector in the Thai market"

 “Many international companies have made Thailand their ASEAN hub, stimulating demand for skilled English language speaking employees, but there is a significant skills gap in English language speaking employees to meet the needs of these companies. There is definitely a need for a quality language training program in Thailand”

Greg Watkins, Executive Director, British Chamber of Commerce in Thailand



Linguaphone Group across ASEAN
Linguaphone Group Ltd has successfully worked across the ASEAN region for over ten years with our brands, including in Indonesia, Myanmar, Singapore and Malaysia. We will also launch in both Cambodia and Vietnam shortly too! We have also been present in Thailand for nearly ten years with our pre-school English language training program, Pingu’s English, working with a successful local Thai Master Licensee who have a growing network across the country.

We are working with the highly respected and well-established British Chamber of Commerce in Thailand to appoint a strong, exclusive Master License for Direct English. Companies and entrepreneurs don’t have to come from the education market, just be able to demonstrate success in developing a strong business across Thailand. And of course the resources, ambition and drive to bring our highly successful comprehensive nine-level ELT program to the B2B and B2C market in Thailand. If you are interested in securing the exclusive license to open a network of corporately owned or franchised Direct English training centers then we want to hear from you!


Read here more on Direct English Franchisee Opportunity

1.What do we offer you as a Direct English Master Licensee?

• The complete know-how and curriculum to run our Direct English system successfully - a program which is already being delivered to hundreds of thousands of students worldwide every year.
• The expertise of a global language training provider with over 110 years of experience in the language training market
• First-class support with training, marketing and business development support including
o A comprehensive bespoke in-country training program delivered by our Training team
o a dedicated Business Development Manager, on hand to support you every step of the way with sales, operations and management
o access to all the Management Manuals needed to run the system, along with all the center design and marketing collateral you’d need from our partner-only Extranet
o personalised marketing and PR support covering everything from digital marketing, to center launches, event management and network development.
• What’s more, from this summer, we have a brand new online platform, Direct English Live for our Master Licensees and their students to benefit from.
For more information on securing the exclusive rights to Direct English across Thailand click here or email us at

2.Check you’re the right fit

Experience in the education sector isn’t necessary with Direct English. We are looking for ambitious, enthusiastic investors with a drive and passion to succeed though. The type of companies and individuals we’re looking for include:-
• Nationwide English language training providers
• Other training providers (including accountancy, management, soft-skills, sales, leadership training companies)
• Education groups with a nationwide or international presence
• Successful franchise owners
• Multinational or large-scale domestic companies not currently involved in education
• Investor groups or entrepreneurs looking for a new opportunity
• With complete exclusivity across the market, you’ll have access to flexible business models, including
• Developing a network of Direct English training centers, either corporately owned or sub-licensed
• Delivering in-company training
• Program licensing
• Exploiting government training tenders

3.Review your commercial capabilities

If you’re appointed as a Master Franchisee, you’ll need enough capital to cover the following costs:

• One-off license fee
• Royalty fees
• Payment for stock
• Set-up and ongoing business costs

The overall investment will vary depending on a range of factors that we’ll help you identify through our discussions.

4.Get in touch

Fill in our contact form to check whether your market is available, and we’ll guide you through the sign-up process, which includes the following phases:
• Initial enquiry
• Conference / Skype call
• Review of Evaluation Pack
• Initial meeting
• Prepare Business Plan
• Second meeting
• Sign contract

Unit Franchise Opportunities:
Interested in becoming a Unit Licensee and opening a single training center with one of our partners instead? Find out here if your country has already a Master Licensee.

Want to receIve more info on how to become a franchise?

Leave here your email. Our team from the Head Offices in London will keep in touch with you to provide more information on the Franchise process.


Who is Linguaphone Group?

The Linguaphone Group is a International English School provider, with over 110 years of experience, successfully delivering our Direct English and Pingu’s English programs across Middle East, Asia, Europe and Latin America.

Direct English is our comprehensive nine-level international English language training system, designed to help students to develop proficiency in the English language, whatever their level.  What’s more, it’ll help students prepare for the BULATS, IELTS and TOEFL exams, as well as help companies develop their employee’s English language skills.


  • icon

    In-country training programs

  • icon

    Dedicated Business Development Manager

  • icon

    First class marketing and PR support

  • icon

    Comprehensive Management Manuals

  • icon

    Partner-only Partner Online Platform and new Learning Management System

  • icon

    Exclusivity for the Cambodian Market

  • icon

    Globally recognised brand


Direct English Live! Online Platform

Direct English focuses on developing full confidence in speaking, writing, understanding and reading English and is completely tailored around student’s abilities and goals. The student progresses at their own pace and the program can be adapted to fit around their own work and lifestyle commitments.

And what’s more, we’re shortly upgrading our blended learning model by introducing Direct English Live! – our brand new powerful online platform and Learning Management System for students and partners alike. Offering a completely learner-centric user experience, through our unique Learning Cloud learning platform, Direct English Live will allow our students to access the program remotely, as well as enable staff to track and monitor students’ progress throughout their time with us. There are also brand new social community tools to encourage student interaction with others, as well as interactive resources to support more effective classroom management. Read more here>>


Discover more our International unique proven method.

Direct English franchise Partners World Map

  • Tylos Human Development
  • Office 72 , 4th Flr, Bldg 683,
  • Road 2811, Block 428 Seef District – T J Tower

Tel: +973 17626484

Fax: +973 17626494


  • Tylos Human Development
  • Office 72 , 4th Flr, Bldg 683,
  • Road 2811, Block 428 Seef District – T J Tower

Tel: +973 17626484

Fax: +973 17626494


  • 27 Tvardishki prohod Street
  • 1404 Sofia
  • Bulgaria

Tel: +359 (0)88 71 444 71

Tel/Fax: + 359 (0)2 963 55 33



  • Arabian Company for Development
  • and Project Management
  • 117 Ahmed Shawky Street,
  • Mohamed Mahfouz Tram Station
  • Roushdy, Alexandria,
  • Egypt

Tel: +20 3 54 27 420

Fax: +20 3 52 24 114



  • 6 – 8 MacCurtain Street
  • Cork City
  • Ireland

Tel: +353(0)214553864



  • English Learning Group Pvt Ltd.
  • G-4, Melstar House
  • Crossroad ‘A’, MIDC
  • Andheri East
  • Mumbai- 400093
  • India

Tel: 02245066464

  • PT. Impact Teaching Center,
  • Plaza Sentral 17th Floor,
  • Jl. Jend. Sudirman Kav. 47,
  • Jakarta 12930, Indonesia

Tel: 6221 570 5105



  • Tatweer Academy
  • Aljubaila District
  • Basra, Iraq,

Tel: +964 782 266 4440


  • Linguaphone Japan Limited
  • Nishi-Shinjuku trefoil Building 9F
  • Shinjuku,
  • Tokyo 160-0023 1-5-11
  • Japan

Tel: 0120 965 680


  • Al-Khaleej Training & Education Company
  • Olya Main Street
  • Behind Jareer Bookstore
  • PO Box 295300
  • Riyadh 11351
  • Kingdom of Saudi Arabia

Tel: +966 1 462 3260


  • Expression Institute for PrivateTraining
  • Dasman Complex
  • Block 3, 1st Floor
  • Sharq Area, PO Box 303
  • Dasman 15454
  • Kuwait

Tel: (00965) 222-40-177


  • Professional Learning Center
  • 1st & 2nd Floor, PLC Building,
  • Amaret Shalhoub, Zalka Highway,
  • Beirut,
  • Lebanon.
  • P.O.Box: 60-466

Tel: +9611888155

Fax: +9611888464



  • Melewar Learning Resources Sdn Bhd,
  • Suite 8-12 A- 1A ,
  • Level 12 A, Menara Olympia,
  • No 8, Jalan Raja Chulan
  • 50200 Kuala Lumpur

Tel: 03-2070 1800

Fax: 03-2070 1900



  • Direct English Morocco IETS (SARL)
  • Immeuble Dahir Fatima
  • Route d’essaouira
  • 1er Etage
  • 1er Etage
  • 40000 Marrakech
  • Morocco


Telephone: 00 212 (0)656574339

Mobile: 00 44 7830711199

  • Sultanate of Oman
  • Muscat, Mawaleh
  • Al Duqum Training Institute
  • 108, First Floor, Al Jus House

Tel: +968-24522300

GSM: +968 9380 0461

Fax: +968-24522133

  • Advance Station
  • Rua Nossa Senhora de Fátima 432
  • Porto 4050-426
  • Portugal

Tel: +351 226 083 500



  • Expression English Training Center
  • Salwa Road, after Qatar Decoration Roundabout
  • Next to Nasser Bin Khaled (Mercedes) Company

Tel: +974 44666602

Fax: +974 44664460



Melewar Learning Resources Sdn Bhd

  • English Learning Group Ltd
  • Suite A, Level 17, Menara Park,
  • Block D, Megan Avenue II
  • No 12, Jalan Yap Kwan Seng,
  • 50450, Kuala Lumpur
  • Malaysia

Tel: +603 2144 2501



  • c/o English Learning Group (SAARC) Ltd
  • 33, Dr Giriappa Road,
  • T Nagar,
  • Chennai 600 017
  • India

Tel: +91 44 3006 4650

Tel: +91 98406 40505



  • Direct English Sudan Head Office
  • Block No. 68 Building No.90,
  • Obaied khatim st.
  • Arkaweet
  • Khartoum
  • Sudan







  • PO Box 37022
  • Business Center Building, 2nd Floor
  • Suite 204, Khalid Bin Walid Street
  • Dubai
  • United Arab Emirates

Tel: +971 4 396 6686


Tel: +971 2 626 6006



Location: 412 Nguyen Thi Minh Khai (Level 5A)

Tel. : +84 8668 70887 (Hotline), (English & Vietnamese Speaking)

Tel. : +84 8665 33178 (Management), (English Speaking only)



Direct English is proud to have been the English language training provider of choice for the following companies:

Download reports

To download the reports, please tell us your details:

Download report

To download the report, please tell us your details: