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Contáctenos

+44 (0)20 8687 6000info@directenglish.com

Join our Success. Step into a $50 billion-dollar industry with Direct English

Invest in a Master Franchise with us and gain access to our proven system and extensive business support – so you too can capitalise in the lucrative English Language Training market in your country. As a British company, we are passionate and committed to delivering first-class customer service and strong learning outcomes for all students. Our success is tangible in over 25 countries worldwide, including competitive markets in Japan, Saudi Arabia, UAE, Thailand. This is not only possible through a premium UK curriculum but also thanks to continued innovation in learning and proactive support by our learning and academic teams.

Our Online program delivered through our Learning Platform allows students to learn through interactive exercises, story-based videos, tools to improve their pronunciation and through our English native teachers. This formula allows our partners worldwide get more from their investment also in challenging contexts.

Why invest in the English language training sector?
 

An official language in more countries than any other.

spoken language

Spoken by 1.5 billion people across 94 regions.

busine

The global language of business and communications.

profita

Worth $50 billion - and still growing!

 

WHICH BUSINESS MODEL FITS ME?

 

business model

  • You’ll become our Direct English Live program online distributor.
  • You will have access to our Learning Platform and Native English teachers provided by us.
  • No Education skills are required for you, only bring your strong digital marketing skills (or appoint a digital marketing agency!) to generate leads and students in your market and a great network.
  • You’ll be given Marketing and Business training from our senior team in London and you will receive all brand assets, campaigns and website domain you’ll need to operate from Day one – you won’t be required to open schools in your market, unless you want to become a Master Franchisee!
  • 1-year contract – no renewal fee

 

  • You’ll become our Master Franchise with exclusive rights in your country.
  • On top of our Direct English Live program licence and native English speakers provided by us, as a Master Franchisee, you will have the opportunity to sub-franchise or open your corporately own Direct English schools.
  • You will hire your own local English teachers for your schools.
  • You’ll be given Marketing and Business training from our senior team in London and you will receive all brand assets, campaigns and website domain you’ll need to operate both the online program from Day 1 and the in-school programs when you are ready to launch.
  • You will receive a week teachers ‘training from our Curriculum team.
  • 5-year contract – no renewal fee.

 

  • You’ll become our Master Franchise with exclusive rights in your country
  • On top of our Direct English Live program licence and native English speakers provided by us, as a Master Franchisee, you will have the opportunity to sub-franchise or open your corporately own Direct English schools.
  • You will hire your own local English teachers for your schools.
  • You’ll be given Marketing and Business training from our senior team in London and you will receive all brand assets, campaigns and website domain you’ll need to operate both the online from Day 1 and the in-school programs when you are ready to launch.
  • You will receive an in-country week training for your teachers from our Curriculum team.
  • 10-year contract – no renewal fee.

Direct English sees further ASEAN growth in Ho Chi Minh City

Direct English language training program arrives in Iraq

Direct English language training program arrives in Iraq

 

Want to know more how to expand your business nationwide?

Apply to become a franchise partner and discover how Direct English can help make you our next success story.

 

Our franchise support package will help you to establish a more profitable business. It’s a win-win situation for you and for your customers.

Pre-launch support

  • Evaluate the best business model that best suits your market: whether you want to start with our Direct English Live online platform from Day 1, or a blended approach with a physical presence (Direct English Schools)
  • Assistance with developing your business plan and financial modelling
  • Support with identifying pilot center location and providing center design guidance
  • Personalised in-country training program
  • Pre-launch Management Workshop at Linguaphone Group Headquarters in London
  • Suite of Management and Teaching Manuals
  • Full support for your country launch of Direct English, with Department of International Trade’s presence where possible

Ongoing support

  • Learning Management Software to manage your franchisees and students
  • First-class Marketing Strategy free consultancy, collateral, brand kits and campaigns from our team of Senior marketing professionals in London
  • Exclusive Access to the Linguaphone Group partner Extranet
  • Market visits and ongoing support from dedicated Business Development Manager
  • International Master Franchise conferences

Latest Posts

8 Benefits of integrating online Platforms into blended English Language Teaching (ELT) programs

8 Questions to Jordan Andonov: Master License for Direct English Bulgaria

Direct English Live rolls out to new international markets

 

Find out why our Partners choose us

 

1.Globally recognised brand

You’ll have the exclusive license to use our trademark, logo and corporate identity – as well as the complete ‘know-how’ of our system. And our well-known international brand will enable you to effectively compete in the market.

2.Exclusivity

As our Master Franchisee, you will have complete exclusivity to develop Direct English across your chosen territory, through a range of proven business models for the lifetime of your contract.

3.First-class Business Support

With an extensive history in the English language training and franchise business, marketing and business development professionals at HQ are on hand every step of the way, and you’ll also receive a suite of Management Manuals and access to our partner-only Extranet too.

4.Peace of mind

You don’t have to make all the hundreds of decisions yourself that are needed to start a new business. Direct English provides ‘peace of mind’, not just in the set-up phase, but on an ongoing basis. And with the experience of a global language training provider with over 110 years of experience in the language training market, you’ll be in safe hands.

5.Training

The comprehensive training you’ll receive from Direct English will enable your staff to confidently deliver the program across your territory. You’ll also be trained in all areas of the program, as well as marketing, operations and staff management to give you full confidence to operate the business successfully.

6.Ongoing Support

Direct English has an extensive history in the English language training and franchise business and can provide expert assistance on all issues you might face. Marketing and business development professionals at HQ are on hand, and you’ll also receive a suite of Management Manuals to support you

7.Test Center

As a Direct English Master Franchisee, you’ll automatically become an official test center for Cambridge English's BULATS tests.

 

Universal Recognition

Direct English is an academically sound curriculum developed by Louis Alexander, world-renowned expert in English language training, which means our teaching methodology is second to none.

An academically sound curriculum developed by Louis Alexander, world-renowned expert in English language training. Our teaching methods and Cambridge English qualification are second to none.

Complete Blended Learning System

Our system combines a powerful, new online learning platform with first-class center-based learning, to give our students real flexibility to study whenever and wherever they choose.

A powerful, new online learning platform combined with first-class center-based learning. Direct English gives our students flexibility to study whenever and wherever they choose.

 

Proven Business Model

.Students range from university students and young professionals through to CEO’s and senior executives in multinational companies. Direct English is already delivered to hundreds of thousands of students worldwide. delivers first-quality training across Middle East, Asia and Europe.

Business Support

Provides all the training, business and marketing support you’d expect from an international franchise such as Direct English.

 
Know more about how to become a franchisee
Inspire Me
 

And if I am interested to franchise English Schools for Kids in my country?

pingu's english

As well as Direct English, the Linguaphone Group offers a Master Franchise program for our pre-school English language program, Pingu’s English. An effective English language course for ages 3-8+ years, Pingu’s English is based on the world famous and much- loved character Pingu. Our unique syllabus combines imaginative activities with multimedia resources, and delivers first-class English language training to pre-school children worldwide.

In late 2017, Pingu’s English will also launch a three-year full-time kindergarten curriculum, in partnership with Kingston University, based on our popular Pingu’s English brand. Interested to find out more? Click here or email us at opportunities@pingusenglish.com

 

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